Native Advertising: A Radical Shift in Advertising That Targets You

"Native Advertising"—disguising a one-sided sales pitch to look like valuable information—has been around for decades.

Though advertisers may deny it, the hidden purpose of native advertising has always been pretty clear to FoolProof and many other consumer advocates: to trick you into accepting potentially faulty information as truthful information.

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It's Tax Season – Watch Out For Scams!

Tax-related scams are around all year, but they seem to occur more frequently during the months leading up to April 15th. This year is no exception. Tax-related scams try to steal personal and financial information or money. Some scams try to get tax payers to commit fraud. In this news brief, we describe some of the most prevalent.

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Have You Checked Your Privacy Settings Recently?

Are you concerned about protecting your privacy online? If so, when was the last time you checked the privacy settings for each app, website, and device that you use? Using the privacy and security settings can help protect your personal and financial information and reduce online tracking.

While this may seem like an overwhelming task, making a plan can simplify it. Here are some steps you can take:

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Are You Ready for "Native Advertising"?

When conducting web searches, do you know how to tell the difference between search results that give you really helpful information and advertisements that may give you nothing useful at all (or try to sell you things)?

If you do, you're doing a lot better than most kids aged 12-15.

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Why Do Scams Continue to Work?

Scams have been around for generations. Stealing other people's money has always been their goal. To do that, scams are continually evolving and scammers constantly come up with new ways to "deceive and thieve." Even though each new variety of scam brings results in widely publicized warnings and descriptions, why do people still fall for them? Scammers are master manipulators and know how to use several basic strategies to trigger your emotions and trick you into a quick action. No matter the scam, knowing these basic strategies can help you do a better job of recognizing any scam, whether it arrives by email, text, phone, snail mail or in person.

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Filing Taxes Online for Free-What You Need to Know

A new year brings all sorts of ads saying the advertised service will enable you to file your income taxes online for free. Before you head to a particular site, remember these two things:

  1. All taxpayers don't qualify for all free tax-filing programs or services.
  2. Different programs and companies offer different services and have different criteria and limitations.

This brief summary will help you compare the free-tax filing opportunities available. You decide which best fits your needs.

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FoolProof Top 10 Scams: Beware of the Red-Lipped Batfish Trick!

You're pretty "foolproof," right? You don't fall for those obvious scams that make you look and feel like a fool, do you?

When you look at FoolProof's "Top 10" list of scams, some of them seem too irrational for anyone to fall for, but they do. These scams are on our list because young people often fall victim to them, no matter how silly or irrational they seem.

Let's take a look at the list. Have you ever fallen for one of these?

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New Steps Announced to Combat Tax-Related Identity Theft & Fraud

Even though tax fraud has been around for years, it's becoming a bigger problem. Identity thieves are becoming more sophisticated and can use stolen personal and financial information to claim tax refunds. For example, if a criminal has your social security number, they could file a tax return and have a refund sent to them. You may not know that it has happened until you file your return and the IRS informs you that the refund was already made.

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Make the Most of Your Financial Resolutions for 2016

What are your financial resolutions for 2016? Most people want to save more, spend less, and pay down debt, according to a recent survey from Fidelity. These are great financial goals, but making them a reality is not so easy. Why? First, the goals are vague–without a plan that has specific action steps, the goals will remain just nice ideas. Second, achieving the goal of saving more requires most people to spend less and reduce debt. So an effective plan must address all three goals in concrete ways. Here are some tips to help you get started.

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What You Need to Know About Recent Social Security Changes

In late October as part of the budget bill, three social security options for claiming benefits were eliminated. These options are file and suspend, restricted applications, and retroactive lump sum payments. The elimination of these options do not affect how Social Security benefits are calculated.

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Are You Kidding? You're Not Thinking About Retirement Yet?

What's your vision of retirement? Freedom to do what you want? Travel? Fishing?

"Retirement" is about having the freedom to control your own life when you get older. It's a time in your life when you shouldn't have to depend on a job to live your life.

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Seven Tips for Getting Better Customer Service

Dealing with customer service for products and services is a fact of life. A recent Consumer Reports survey found that 88% of survey participants had dealt with customer service at least once during the year. Most found it a time-consuming and frustrating process.

Needs for customer service range from repair requests for utilities, services, and products to help with troubleshooting new devices, to correction of faulty bills. The holiday season also brings gifts of new toys and products that increase the need for customer service.

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Do Fitness Apps and Devices Protect Your Health Information?

Do you have a wearable health or fitness tracker? Do you use health or fitness apps? Are you giving someone a fitness tracker or other gadget this holiday season? If you answered yes to any of these questions, read on.

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Young People and Taxes!

Regardless of what job or career you may have during your life and what country you may live in—the U.S. or abroad—you're going to be paying taxes. In most situations, you may already be paying taxes.

Read on...

Subcategories

  • Gen Y with Will
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    110
  • Drew's News
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  • Remar's Report
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    • Financial Well-being


      Want to improve your credit score? Want to cut your tax bills?  Like to tear up hundred dollar bills? (You're probably doing that). How about this:  want to wake up retired and without money?  Your Financial Well-being rules your life.  We put you in charge of the rules.

       

      Article Count:
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    • Privacy Rights

      Every worry about identity theft?  Worry about young people and the dangers of the web? Mind if I read your private emails?  Or browse through your medical records? This section takes you into the scary world of privacy, fraud and identity theft.  FoolProof gives you the information you need when it comes to identity theft and privacy issues.   

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      14
  • Financial
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